Anthony Morano
Sales & Marketing Profesional
Professional info
Experience implementing marketing initiatives to drive sales, identifying market opportunities, conducting lead generation, developing competitive analysis, managing customer accounts and inside/outside selling. a Paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me and you can start adding your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to write more. Tell a story about yourself.
Work experience
Skills
Microsoft Office
Powerpoint
Photoshop
Social Media
CRM
Assistant Store Manager. Sherwin-Williams
July 2013- present. Willimantic, CT
Second in command of a $750,000 - 1 million volume class paint store. Promoted from Sale-Associate after completion of management training program. Responsible for the following managerial activities:
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Implementing marketing initiatives to drive sales
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increased sales 10.40% and margins 8.10% over last year
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conducting market research, including profiling competition in the market
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coordinating and marketing special events and promotions
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developed and implemented a “how to paint” seminar
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wrote copy for local radio advertisement
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managing lead generation
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increased new wholesale cash accounts by 130% year to date
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opened 31 new wholesale charge accounts in last 12 months
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managing customer accounts and building positive relationships
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outside and inside selling
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inventory management and vendor relations
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leading employees and determining staffing needs, including interviewing candidates and hiring new employees
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assessing profit and loss statements and other financial reports
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managing accounts recievable
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complaint handling
Sales Associate. Sherwin-Williams
September 2011- December 2012. Branford, CT & Waterford, CT
Held position during college after completion of internship, leading to a promotion into management. Worked at several stores. Responsible for the following activities:
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inside selling
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assisted with inventory management, customer relations and daily operations
Marketing Intern. Sherwin-Williams
June 2011- September 2011. East Hartford, CT
Hired as a summer marketing intern.
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developed a competitive analysis of the current and potential competitors in the metro CT market.
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conducted market research, including in-depth consumer interviews
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analyzed competitors’ strengths and weaknesses and developed a strategic marketing plan for metro CT division
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presented marketing plan at the corporate office
Sales Associate. Barnes & Nobles Booksellers
January 2009- January 2010. New Haven, CT
Held position during college. Responsible for the following activities:
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provided quality customer service
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assisted with merchandising, inventory control and store upkeep
2010 - present
2010 - present
Southern Connecticut State University. B.S. Business Administration
Graduated December 2012. GPA: 3.24. New Haven, CT
Concentration in Marketing
Educational Projects
Strategic Marketing Plan
Product and Market Planning. Southern CT State University
Developed a strategic marketing plan for a new consumer product and brand. Learned strategies for assessing market opportunities and evaluating competitive threats. Developed measurable goals and objectives for marketing plans. Led a team of three to complete the project.
Capstone Business Simulation
Business Policy & Strategy. Southern CT State University
Led team to a 1st place victory in a competitive business simulation. Learned basic methods, concepts and theories related to organizational strategy. Acquired ability to identify, define, and analyze multi-functional problems from a top management and cross-disciplinary perspective.
Education